Shania-Jade Allan of SJA Fitness and Therapy Honoured as Influential Woman in Business 2026 – Northumberland's Finest Fitness Expert

Shania-Jade Allan, founder of SJA Fitness and Therapy, has been recognised with the prestigious Influential Woman in Business 2026 – Northumberland’s Finest Fitness Expert award, celebrating her exceptional contribution to the health, fitness and wellbeing industry.

Based in Amble, Northumberland, SJA Fitness and Therapy has built a reputation for delivering personalised fitness, rehabilitation and wellness services that empower clients to achieve lasting results. The award recognises not only Shania’s professional expertise but also her unwavering commitment to helping individuals regain confidence, recover from injury, and lead healthier lives.

“I’ve always had a passion for helping people become the healthiest and happiest versions of themselves. Seeing clients grow in confidence, overcome injuries, and achieve goals they once thought were impossible is what motivates me every day.”

Holding a First Class BSc (Hons) Degree in Sport and Exercise Therapy, Shania has combined academic excellence with practical experience to create a business centred on evidence-based care.

Her extensive qualifications include Level 3 and 4 Sports Massage Therapy, Gym Instructing, Personal Training, Spin Instruction, and Level 4 Nutritional Coaching, allowing her to provide a comprehensive approach to health and fitness.

Through SJA Fitness and Therapy, Shania offers tailored personal training programmes, sports massage therapy, nutritional guidance, and rehabilitation services designed to meet the unique needs of each client. Whether supporting someone recovering from injury, improving athletic performance, managing chronic pain, or simply beginning a healthier lifestyle, her approach focuses on sustainable progress and long-term wellbeing rather than quick fixes.

 

Her dedication to client care has earned widespread recognition, including Health and Wellbeing Business of the Year at the England Business Awards (Northumberland Regional). This latest accolade further cements her reputation as one of Northumberland’s leading fitness professionals.

“Everyone’s journey is different, which is why I believe fitness should never be one-size-fits-all. My goal is to create a supportive environment where people feel encouraged, educated, and confident throughout their journey.”

Clients frequently praise her ability to blend scientific knowledge with an approachable and supportive coaching style. By integrating rehabilitation techniques, strength and conditioning, massage therapy, and nutritional coaching, she helps individuals build stronger bodies while improving overall health and quality of life.

As awareness of preventative healthcare and active lifestyles continues to grow, Shania remains passionate about educating people on the importance of movement, recovery, and proper nutrition. Her mission extends beyond helping clients achieve aesthetic goals; it is about improving physical function, reducing pain, enhancing mental wellbeing, and building lifelong healthy habits.

Receiving the Influential Woman in Business 2026 – Northumberland’s Finest Fitness Expert award represents another milestone in a career defined by professionalism, compassion, and continuous learning. It reflects the trust she has earned within her local community and the measurable impact she continues to make in the lives of those she supports.

Looking ahead, Shania plans to continue expanding SJA Fitness and Therapy while remaining committed to delivering the personalised, high-quality care that has become the foundation of her success.

With her combination of academic achievement, practical expertise, and genuine passion for helping others, Shania-Jade Allan continues to set an inspiring standard within the health and fitness industry, demonstrating that true success is measured not only by professional accolades but by the positive difference made in the lives of every client she serves.

About SJA Fitness and Therapy

SJA Fitness and Therapy is an award-winning health and wellness studio based in Amble, Northumberland. Founded by Shania-Jade Allan, the business specialises in personal training, sports massage therapy, sport and exercise rehabilitation, and nutritional coaching. Combining evidence-based practice with personalised support, SJA Fitness and Therapy helps clients recover from injury, improve physical performance, and achieve sustainable health and fitness goals.

Contact

Phone: 07463 650349

Email: sjafitness.21@gmail.com

Website: https://bookwhen.com/sjafitnessandtherapy