Andy Smith, founder of Sober in Seven, has been honoured with the Influential Man in Business 2026 Award in the category of Alcohol Coach, recognising his exceptional commitment to helping individuals overcome alcohol dependency and reclaim healthier, more fulfilling lives.
The award celebrates Andy’s outstanding contribution to alcohol recovery, empowering busy professionals and business leaders to break free from unhealthy drinking habits through a practical, outcome-focused coaching approach built on empathy, lived experience and lasting transformation.
Before becoming one of the UK’s leading sober coaches, Andy enjoyed a successful corporate career while privately struggling with alcohol. Like many high achievers, he relied on drinking as a way to cope with stress and unwind, until a pivotal moment changed the course of his life.


“As a lifelong heavy drinker from childhood, I managed to build a very successful career with some very unhelpful coping habits around stress management and relaxation using alcohol. I had an ‘epiphany’ where I realised what I was doing was not sustainable and I managed to find my own answers and give myself a break from alcohol for long enough that I started to really unlock the health, wellness and mental health benefits. I wasn’t planning on building a business helping others, but actually for busy professionals, people need a practical and highly effective means to deal with this issue without dragging themselves into endless meetings or shame-based interventions.”
That personal breakthrough became the foundation of Sober in Seven, a coaching programme that has helped thousands of people regain control of their drinking while improving their health, confidence, productivity and relationships.
Rather than relying on traditional shame-based interventions, Andy’s approach offers practical strategies that fit the realities of modern professional life.
A key factor behind his success is his ability to relate to those he supports. Having personally experienced the pressures of leadership, career demands and alcohol dependency, he understands the unique challenges faced by high-performing individuals. Combined with his practical mindset and unwavering focus on achieving meaningful outcomes, this peer-to-peer understanding has enabled him to build strong trust with clients seeking lasting change.
Sobriety has also strengthened Andy’s own resilience. He credits his alcohol-free lifestyle with allowing him to face challenges with greater clarity, focus and determination, while the life-changing feedback he receives from clients continues to reinforce the importance of his work, particularly during the inevitable challenges of building a business.
Although growing Sober in Seven has not always been easy, Andy remains committed to helping those who are genuinely ready to embrace change. His own experience of struggling for many years before achieving sobriety allows him to meet clients with compassion rather than judgement, recognising that lasting transformation begins when the individual is truly prepared.
Beyond transforming the lives of others, Andy has achieved remarkable personal milestones that once seemed impossible. Since becoming sober, he has completed the Tour de France cycling route three times and ridden across Tibet to Everest Base Camp, an extraordinary accomplishment for someone who once relied on a walking stick due to declining health.
Looking to the future, Andy is expanding his impact by developing a scalable recovery community that will complement his confidential one-to-one coaching. The new initiative will provide flexible support for individuals who may not require intensive personal coaching but still want practical guidance and encouragement on their recovery journey.
Offering advice to others considering a career in alcohol coaching, Andy believes authenticity must always come before financial success.
“Be authentic, and be of service. Don’t go into this for the money, because I have seen lots of people come into this field trying to make a quick buck and they disappeared without a trace. I’ve been doing this for nine years, and the reason why I’ve stuck around this long is because I’m very committed to helping the people who reach out to me. If you build success for them, the money follows.”
Receiving the Influential Man in Business 2026 Award has further strengthened Andy’s belief that alcohol coaching should be recognised as a valuable business intervention. He believes organisations readily invest in coaching to improve leadership and performance, and that supporting individuals to improve their wellbeing, productivity and family life deserves the same recognition and investment.
Andy also continues to develop his coaching expertise through ongoing learning. Among his most influential experiences was training with Wim Hof and the Iceman, exploring breathwork, cold-water immersion, nervous system regulation and immune health. Together with NLP and advanced coaching techniques, these practices have become an increasingly valuable part of the holistic support he offers clients.
Through courage, authenticity and an unwavering commitment to helping others succeed, Andy Smith has transformed his own life into a source of hope and inspiration for thousands of people. His recognition as Influential Man in Business 2026 – Alcohol Coach celebrates not only his professional achievements but also the profound and lasting difference he continues to make in the lives of others.
Email: hello@soberinseven.com
Website: https://soberinseven.com